COMPARING TWO WAYS OF MARKETING YOUR EXPERTISE Let’s Compare two ways to market your expertise... #1 – The most used approach is to get the most amount of prospects: People who want to get more clients make “list building” posts saying "Want my free training on how to get [...]
Sigrid de Kaste
210 posts
WHY YOU DON'T NEED TO KNOW WHAT TO WRITE ABOUT BEFORE YOU START WITH ME HERE’S WHY PEOPLE THINK THEY NEED TO KNOW WHAT TO WRITE ABOUT BEFORE THEY START WRITING THEIR BOOK ...and how that dramatically changed that for a Nutritionist Speaking to at least three people per week [...]
JUDGING OURSELVES Often people judge themselves without needing to, ...thinking what they know, or what they want to write a book about might not be as good as what someone else has already written on that subject. This judgement might be out of fear of not measuring up to other [...]
SEO & How it Applies to Book Promos
This article describes what SEO is about, in a nutshell, and how it applies when writing and marketing a published book. Many people misunderstand SEO
When Not Enough People Know About You WHEN NOT ENOUGH PEOPLE KNOW ABOUT YOU ...and how to fix that with a Book When Sue was made redundant, she decided to become a Social Media Coach. She was experienced in using Social Media, specifically to promote events, as she had [...]
What, Different Types of Clients?
Don’t go into Debt Writing a Book
Often people spend a lot on writing a book & then find it’s not ‘doing anything’ and they are ‘stuck’ with a stack of books. Why did they go into debt over it?
A Recipe to Write a ‘good’ Book?
Unlike baking a bread, where you can find a gazillion different recipes for gluten free bread, there is NO actual recipe for writing a book! Or is there?
Good Enough to Write a Book or Not?
How did this Myth about being or not being good enough to write a Book come from? Here I explore where this idea started and who kept it alive until today!
Finished your Book – Time to Market it?
Often People come to me: “I have finished my book, I wrote it and then had it edited and published, now I am ready to Market it. Can you help me with that?”