Sigrid de Kaste

HOW YOUR BOOK TITLE DECIDES THE TYPE OF CLIENT YOU GET Sometimes people are clear on what they want to write about and even have already decided on a Title for their Book, when they come to me. Like a Nutritionist, who wanted more Women to know about the importance [...]

Being Visible with your Content in Particular with your Book Being Visible with your Content and in particular your Book In a world of too many options and too little time, our obvious choice is to just ignore the ordinary things, the average and all that is NOT on our [...]

COMPARING TWO WAYS OF MARKETING YOUR EXPERTISE Let’s Compare two ways to market your expertise...   #1 – The most used approach is to get the most amount of prospects: People who want to get more clients make “list building” posts saying "Want my free training on how to get [...]

WHY YOU DON'T NEED TO KNOW WHAT TO WRITE ABOUT BEFORE YOU START WITH ME HERE’S WHY PEOPLE THINK THEY NEED TO KNOW WHAT TO WRITE ABOUT BEFORE THEY START WRITING THEIR BOOK ...and how that dramatically changed that for a Nutritionist Speaking to at least three people per week [...]

JUDGING OURSELVES Often people judge themselves without needing to, ...thinking what they know, or what they want to write a book about might not be as good as what someone else has already written on that subject. This judgement might be out of fear of not measuring up to other [...]

SEO & How it Applies to Book Promos
This article describes what SEO is about, in a nutshell, and how it applies when writing and marketing a published book. Many people misunderstand SEO

When Not Enough People Know About You WHEN NOT ENOUGH PEOPLE KNOW ABOUT YOU   ...and how to fix that with a Book When Sue was made redundant, she decided to become a Social Media Coach. She was experienced in using Social Media, specifically to promote events, as she had [...]

What, Different Types of Clients?

Don’t go into Debt Writing a Book
Often people spend a lot on writing a book & then find it’s not ‘doing anything’ and they are ‘stuck’ with a stack of books. Why did they go into debt over it?

A Recipe to Write a ‘good’ Book?
Unlike baking a bread, where you can find a gazillion different recipes for gluten free bread, there is NO actual recipe for writing a book! Or is there?