About Sigrid de Kaste

Sigrid de Kaste – Strategic Marketing and Visibility Expert & Visionary Entrepreneur

Since the days in marketing where we used actual scissors and glue for cut & paste, my journey has always been about visibility, influence, and impact.

I began my career as an advertising photographer in a marketing agency, where I learned firsthand how the right visuals and messaging drive audience engagement.

This early exposure to marketing shaped my strategic thinking and led me to pursue formal marketing studies in Australia, alongside public speaking training and writing courses—which allowed me to discover my natural talent for persuasive storytelling and brand positioning.

With a passion for business growth using marketing instead of industry knowledge, I turned my expertise into action—buying and renovating businesses for sale, never having worked in those industries before. Each venture saw 2-3x ROI, proving that strategic marketing wasn’t just theory—it was a powerful tool for exponential success.

This led me to one of the biggest revelations of my career: the power of authorship. When I published my first book, it didn’t just sell copies—it brought in $25,000 worth of new client work in the first week.

I quickly saw how a book, when strategically positioned, could instantly establish authority, credibility, and attract high-value clients.

But I also saw a problem:

Too many authors struggled because their books weren’t written with marketing in mind.

They had the wrong title, the wrong message, or a disconnect between their expertise and their content—making it hard to leverage their books for real business growth.

In response, I built my Book Writing, Publishing & Marketing framework, helping entrepreneurs craft books that not only share their knowledge but also serve as powerful marketing assets.

As I worked with authors, another strategic opportunity emerged: Expanding visibility beyond books into a multidimensional platform.

That’s where Virtual Expos come in—a high-impact, interactive space where experts can showcase their brilliance, build instant trust, and open doors to global business opportunities.

That’s my focus today, helping entrepreneurs achieve high-impact visibility through Virtual Expos, positioning them as industry leaders and creating an environment where business growth, collaboration, and community thrive.

I’ve always been a strategic thinker, driven by practical solutions and tangible outcomes for my clients.

Whether through books, expos, or high-level marketing strategies, my mission remains the same: to elevate experts, amplify their influence, and help them create a lasting impact in their industry.

My focus is specifically on empowering women in business globally!