The ‘Loss Leader’ method – at least use it properly! What do you know about Loss Leaders? Someone asked me last week: “Why do some people pay for FB ads to give away their Book for FREE?” What a great question! Whenever something is offered for free in the business [...]
Yearly Archives: 2021
43 posts
Still No Book in Sight! $13,000 and 8 months later still no book in sight .... She came to me, an utter mess! Desperate to deliver on promises she had made to clients, frustrated that her money was lost, she had entered into a water-tight contract! She had already put [...]
Why People Who Write about their Passion get Stuck Here’s a major reason why people who are writing… … a book about their passion and simply start writing, get stuck. When you are so focused on your passion and ‘want to help people’ it is easy to forget to ask: [...]
Cute is for Kittens & Puppies NOT your Book Title CUTE IS FOR Puppies and Kittens! Well, here is what that phrase made me think of: So many people who start writing a book do a deep dive into all sorts of areas of their business and write about everything [...]
One Reason People Get Stuck Writing their Book One reason people start writing a Book and then get stuck is when they feel overwhelmed just thinking about all the detailed information they want to put into the book. Like someone recently said: “I had so much stuff in my head [...]
I'm having a Problem getting Traction with my Book I got an email that started: “I’m having a problem getting traction with my book” What that usually means is, there are not the sales the person had hoped for. And yes, that was mentioned in the very next sentence in [...]
Write a Book to get Clients Here is what you need to know if you are in business and thinking of writing a Book to get Clients: Simply putting calls to action throughout the book like: ‘Go to my website for more’, or ‘Contact me here’, or maybe “Grab my [...]
Marketing before Writing Are you following marketing hints and tips from posts in social media? How is that working for you? Often people give hints and tips on Marketing who are not Marketers and yet people take the tips on board without question! This applies to tips about writing, publishing [...]
Getting Your Book Printed Since the start of this year, there have been quite a few posts in social media by people who have written and published their first book. Each time the person is excitedly showing off the boxes they received with the first print run of their books. [...]
Different People have Different Reasons for Writing a Book I was recently reminded of a very different situation, a situation where different people having different reasons for writing a book and people asking themselves certain questions, or not, around what they want a book to do. Different people have different [...]