Boost your Brand with a Book

What makes a ‘good’ book

WHAT MAKES A ‘GOOD’ BOOK?

I’ve had some people question that writing a book in 12 weeks is possible, saying that writing a ‘good’ book takes a lot more time.​

I actually disagree with this and here is why…​


Who exactly decides what a ‘good’ book is? You, your peers (this is one of the biggest fears, to be judged by peers!) or your clients?​


You see, a good book is one that makes the reader feel part of what the book is ‘talking’ about. A ‘good’ book takes the reader on a compelling journey to learn something and get a good understanding of who you, the writer and expert, are and what you can do for the reader.​


Calling a book “good” is an opinion that can be applied depending on who reads it and if the book was intended for them to read it.​


Writing a ‘good’ book means telling the reader enough about your methods and expertise to help understand what specifically you do and how that would help the reader without overwhelming them.​


And you want to write it in a way so that the content draws the reader in as if you’re having a personal conversation with them.​


It does NOT mean to show your expertise with lots of industry terminology and ‘professional’ jargon and phrases but using words on the level the reader, your client, will be able to feel they can relate to and trust you.​


When people use ‘high level’ professional terminology (often this is done because the writer feels they could be judged by peers) the reader can no longer relate to the topic of the book.​

Here are two reasons why a ‘good’ book does not have to take a long time to write and people who get my help do so within the 12-Weeks working with me:​

Reason #1 – When you start your book with planning a chapter framework that focuses on your reader – the person you want to attract with your book – and you name the chapters in a way the reader is taken on a journey from one chapter to the next, you will know exactly what you need to write about and how much of it has to go into each chapter.​

For example, when a LinkedIn Marketing Coach came to me with her book chapter headings already named, it was clear that her readers, who she determined would be HR recruiters, would not get excited about.​


Marketing coaches often use words like ‘simple lead generation system’, ‘drive traffic to’ and ‘targeting’, which yes, are generally familiar terms but they are not telling the reader, in this example, HR recruiters, what specifically you as LinkedIn expert for HR recruiters know about recruiters and how they can best use LinkedIn.​


From the book chapter frameworks I teach in my Book Writing Program, coaches can chose from various ways to name and build their book chapters and for the LinkedIn one, using a questioning way seemed the most appropriate. ​


Each of the chapters become a question that prospects constantly ask, for example. This way each chapter answers a question and the answer leads to the next question and with that builds the next chapter. ​


This method, for example, allows the reader to get answers to their questions and shows the highly detailed and deep expertise and method the author uses to help clients. ​

Once such a book is published, can typically get 2-4 new clients per month as a direct result of the targeted readers having read the book and authors using this chapter writing method often receive comments like: “I loved how you explained in detail every question I had and that made me trust you that you could help me!”​

Answering questions is something most coaches and consultants do daily with clients, so writing the answers as chapters in a book took can take as little as 3 days to complete 10 chapters, when you get my help.​


Reason #2 – When you let people know the details of what you do in a way that is not overwhelming, but enough for them to see what your method involves and in a way the reader is able to thoughtfully consider whether it is something that aligns with them or not, you write a ‘good’ book.​


Writing this way respects them where they are at and shows you know and understand them and their needs.​
For example, Naturopaths and Nutritionists might want to share a message about how what women in their pre-menopause years eat has a direct influence on how focused they stay in their thinking.​

I’ve worked with Naturopaths and Nutritionists (or any Health or Wellness practitioner with a specific area of expertise) to guide them to attract the very specific readership they would like to work with as clients, with their book. ​

So, for example, that might be professional pre-menopausal women. ​

In such a scenario the practitioner may choose to use the interview style chapter framework.​

This involves perhaps for the author to interview some of her clients and use recordings and transcription to write the chapters.​

This process can take as little as one day and the editing of the content into chapters and adding other existing content to each chapter, might be a week’s work.​

Most of the people who get my help to write their book complete the writing part over a couple of weeks and because it’s all about their expertise, they are also able to prepare for publishing their book, in both, Kindle and Print version, with my help.​

The other important part of my 12-Week Book Writing Program is all about working on your marketing strategy and plan and that includes building and bringing together aspects such as your very specific book and marketing bio, book back page and any endorsements you might like to include, for example.​

Your specific book marketing strategy might include speaking engagements, podcasts, media interviews while some people chose to make their book their main marketing and branding ‘tool’ and promote is in all of their content and marketing.​

Whichever strategy is the best one for the outcome you wish to achieve with your book, typically people who get my help, experience attracting and converting more clients more easily and might double their practice size over the first 6 months after publishing their book.​


To achieve such results, I’d say the book is a ‘good book’!​

So, if you’d like to write a ‘good’ book and get my help, you would be a coach or consultant with a proven expertise, already getting great results with your clients.​

This can be in the area of business coaching, leadership coaching, money or mindset coaching, any service based niche, not just health and wellness.​


Just PM me via below links, if you’re interested in the program and we will have a brief chat to see if it’s a good fit on both sides.​

I work with you 1:1 in the very first session and then you’ll get my personal attention in a small group session, no more than 5, this means places to work with me are limited.​

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