Brand, Reach, Reputation

Who exactly decides what a ‘good’ book is

Who Exactly gets to decide if your Book is a ‘GOOD’ Book?

Who exactly decides what a ‘good’ book is and how to do you write one? ​

Loads of people use the words ‘it has to be a good book’ and then cannot tell me in details what that means, and here is why:​


What you think a ‘good’ book is can be very different to what your peers think a good book is and again VERY different to what the reader you want to attract, thinks a good book is.​

You see, a good book is one that makes the reader feel part of what the book is ‘talking’ about. A ‘good’ book takes the reader on a compelling journey to learn something and get a good understanding of who you, the writer and expert, are and what you can do for the reader.​


Calling a book “good” is an opinion that can be applied depending on who reads it and if the book was intended for them to read it.​


Writing a ‘good’ book means telling the reader a more than a minimum of what your methods and expertise involve so that the content draws the reader in as if you’re having a personal conversation with them.​


It does NOT mean to show your expertise with lots of industry terminology and ‘professional’ words and phrases but on the level the reader, your client, will be able to feel they can relate to and trust you.​


When people use ‘high level’ professional terminology (often this is done because the writer feels they could be judged by peers) the reader can no longer relate to the topic of the book.​


Here are two examples of a ‘good’ book:

#1 – When you start your book with planning a chapter framework that focuses on your reader – the person you want to attract to read your book – and you name the chapters in a way the reader is taken on a journey from one chapter to the next, you will know exactly what you need to write about and how much of it has to go into each chapter.​


For example, when a LinkedIn Marketing Coach came to me with her book chapter headings already named, it was clear that her readers, who she determined would be recruiters, would not get excited about reading.​


This LinkedIn Marketing Coach had used words like ‘simple lead generation system’, ‘drive traffic to’ and ‘targeting’, which yes, are generally familiar terms but they are not telling the reader, recruiters, what specifically she knows about recruiters and how they can best use LinkedIn.​


From the chapter design frameworks I teach in my Write, Publish & Promote your Book Program, this coach chose to use the questioning style framework.​


Each of her chapters became a question that prospects constantly asked her. This way she could lead her answers from one question to the next, detailing her method and the expertise she uses to help clients.​


Once her book was published, she got 2-4 new clients per month as a direct result of having read her book with comments like: “I loved how you explained in detail every question I had and that made me trust you that you could help me!”​

Answering questions is something most of us coaches do daily with clients, so writing the answers as chapters in your book can take as little as 3 days to write 10 chapters.​


#2 – When you let people know the details of what you do in a way that is not overwhelming, but enough for them to see what your method involves and in a way the reader is able to thoughtfully consider whether it is something that aligns with them or not.​


This respects them where they are at and shows you know and understand them and their needs.​


For example, when a Naturopath started writing her book with me, she wanted to share her message about how the way women in their pre-menopause years eat has a direct influence on how focused they stay in their thinking.​


This Naturopath wanted to particularly attract professional pre-menopausal women with her book, to come and work with her. She chose to use the interview style chapter framework.​


The Naturopath decided to use one of her clients and interviewed her, which was recorded and transcribed. This process took one day and the editing of the content into chapters was two days’ work.​


So, a ‘good book starts with mapping out your book chapters before you start writing and you will achieve two things at once:​


– – – Firstly, you know exactly what is to go into your book and how much of it.​


– – – Secondly, you write in a style that speaks to the reader as if you are already friends and they know you know what they need.​


Helping people to strategically plan and outline their book and hit the exact right type and amount of content is a major focus of what I do with clients who get my help.​

Another unique aspect of my Write, Publish and Promote your Book Program is that I teach all (3) three Phases of getting your Book in Place: ​

1) I teach how to Write the Book, ​
2) I teach you how to Publish the Book ​
3) I teach you the Book Launch & Marketing Strategy that helps raise your profile and positions your expertise so that even more people get to know about you and your amazing work and are drawn to want to choose to work with you.​

This is conveniently all in the one program, which makes it a fast and smooth experience without the ‘stop and start and then get stuck’ so many people experience!​


If you want to feel the satisfaction and accomplishment when you have a fully published book, both in kindle and paperback on Amazon and your book launch & marketing strategy mapped out, ready to promote yourself and your business with your book in 2022, the time to start is NOW:​

I’ve just opened 10 spots for established Coaches or Consultants with a proven Expertise.​

Just PM me via one of the social network links below, if you’re interested in the program and we will have a chat on messenger to see if it’s a good fit on both sides.

PM me via my FB Group:

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Invitation to Write your Book with Me

PM me via LinkedIn:

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