The Post Opening Sentence That Gets Attention and Clients

If you’re on LinkedIn, writing posts, articles, newsletters, maybe even publishing videos — the question is:

WHY?

Why are you spending time creating all that content?

If your answer is to elevate my authority and gain clients, and that’s not happening…

Then let’s take a closer look at something simple — and often overlooked.

How do you start your writings?

Do you open your post with something that instantly connects to what your audience is thinking, feeling, or struggling with right now?

Or do you start with something clever — that accidentally sends them off in the wrong direction?

Because here’s the thing:

If you don’t get their attention in the first 3 seconds, you’ve lost them.

And that happens to 9 out of 10 posts I see on LinkedIn every single day.

Why Most Openings Don’t Work

Let’s look at a common example.

You start your post with:

“How many goals do you have to hit this quarter?”

Now, you meant to talk about achievement or sales targets.

But what’s the first picture that popped into your reader’s mind?

A football field.

A goalpost.

Players running around chasing a ball.

That’s right — you’ve taken your reader’s imagination somewhere completely different from your message.

They’re not thinking about business anymore… they’re thinking about sport.

And by the time you try to pull them back to your real point, they’ve already scrolled on.

How to Start Strong and Keep Attention

Instead, if you began with something like:

“Do you know someone who’s been looking for a job for months… and still hasn’t found one?”

Now we’re talking!

That’s a sentence that sets direction immediately.

It tells your reader exactly what this is about and who it’s for.

The right reader — the one who understands that pain point — instantly leans in.

They see themselves or someone they know in your words.

And that emotional connection keeps them reading to the end.

That’s the kind of writing that gets responses.

That’s the kind of post that leads to messages, conversations, and clients.

The Same Principle Applies to Networking

And here’s where it gets powerful — because this exact same principle applies when you introduce yourself in live networking.

Inside Global Business Networking Online, we meet in two powerful ways:

1. LIVE on LinkedIn — where potentially 1.1 billion members can see you, hear you, and connect with you.

2. Privately, inside our global networking sessions — where you learn to present yourself with clarity, build meaningful relationships, and collaborate with others who are serious about business growth.

And the bridge between the two?

Your introduction.

Your first sentence.

Your Introduction Sets the Stage for Connection

When you introduce yourself at a live networking event — whether that’s a 45-second introduction or a 2-minute spotlight — the first sentence matters more than you might think.

Why?

Because it’s what determines who listens and who tunes out.

If you open with something vague, like “I’m a coach who helps people reach their potential…”

…you’ll sound just like 500 other people in the same room.

But if you start with something intentional — for example:

“I help business owners who feel invisible on LinkedIn become the go-to expert everyone notices and trusts…”

Now, that turns heads.

That’s a message that lands.

It leads your listener exactly where you want them to go — into the conversation that matters.

Because, just like in writing, your introduction is not about what you want to say.

It’s about what your ideal client needs to hear to realize you’re the one who can help them.

CLICK HERE and watch my Shorts Video on You Tube for another way to start your Introduction!

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Networking Is Marketing in Real Time

Let’s be clear about this:

Networking is not “just meeting people.”

Networking done intentionally is your marketing — in real time.

Every introduction, every conversation, every follow-up message is another touchpoint where people get to know you, like you, trust you, and — when the time is right — buy from you.

And when you’re part of Global Business Networking Online, you don’t just show up and “talk.”

You learn how to craft your message — in writing and in person — so every interaction builds your authority and expands your visibility.

Our members practice how to introduce themselves powerfully, get feedback, and refine their message until it naturally attracts the right people.

That’s how they turn networking conversations into collaborations, opportunities, and clients — locally and globally.

Where Visibility Meets Strategy

LinkedIn is not just another social platform.

It’s the world’s largest professional network.

And when you combine the visibility power of LinkedIn with the strategic relationship-building of live networking, you create a marketing ecosystem that works 24/7 — without cold pitching, chasing, or random connection requests.

That’s exactly what happens inside our community.

• You’re seen as the expert.
• You’re heard for your value.
• And you’re known for what you do best.

Final Thought

So next time you sit down to write your LinkedIn post, your newsletter, or even your next video script — start by asking yourself:

“Who exactly do I want to speak to — and what words will get their attention right now?”

And next time you step into a networking event — ask:

“What introduction sentence will take my listener right where I want them to go?”

Because the right introduction — in your writing and your networking — isn’t just a nice opening line.

It’s the beginning of your next collaboration, referral, or client.

If You’re Ready to Experience Global Business Networking Online…

Our members don’t just network — they practice visibility.

They learn to position themselves through:

• LinkedIn profile optimization with Global LinkedIn Authority, Lynnaire Johnston
• Live visibility opportunities that get you noticed globally
• And a supportive network of business owners, consultants, and experts using LinkedIn as their main business platform

If you’re ready to learn how to introduce yourself and your content the right way — so your message attracts clients and opportunities

Request your Guest Invitation below today.

Experience the power of live networking that goes beyond your local room and into the global marketplace.