Are you missing what Networking is actually about

Are you missing what Networking is actually about?

If You Only Join When It’s Convenient, You Miss What Networking Actually Builds

If you’re in business, chances are you’ve said something like this before:

“I’ll join the networking event—if it fits my schedule.”

And you wouldn’t be the only one thinking like this.

Many professionals treat networking like something “nice to do” when time allows.

But here’s what I want to show you:

That way of thinking quietly holds you back from exactly the opportunities you want.

Because networking success, and by success, I mean to gain visibility, connections and, ultimately, clients, can only come when you come and come again.

Online networking can help you build visibility and trust—strategically and consistently.

And that only works when you treat it as a priority, not a maybe.

Here’s the Misunderstanding: “I’ll come if I have time.”

So, for example, when coaches, consultants and experts register for my Global Business Networking LIVE Online, I always notice something fascinating.

A good number register.

A much smaller number actually attends.

Of course, sometimes illness occurs, or a demanding client might need your attention, however, if you do make clients a priority on your calendar, then looking at networking as a ‘client’ will help you expand your visibility and business.

Just like being there for clients, being there for networking offers you ongoing, long-term benefits.

Here is why that’s particularly relevant for my Global Business Networking LIVE Online sessions.

Every one of my online networking sessions includes two distinct elements:

• Your introduction is streamed LIVE on LinkedIn® and remains visible for all to see, watch the replay, and refer back to.
• A guided conversation around a business-relevant topic designed to help others hear not only who you are but how you think, how you approach problems, and what you stand for.

This turns a simple event into an anchor of trust and visibility.

But you only get those benefits when you’re in the room.

Let’s Reframe: Don’t think of networking as “when I have time.”

Think of it as the system that builds everything you need for your business.

Global Business Networking LIVE Online has been deliberately designed around this Question:

“How can online networking help experienced coaches, consultants and experts become more visible globally, better understood and increasingly trusted — while creating meaningful professional relationships that can grow into collaborations, opportunities and clients?”

That thinking has shaped every part of the online networking experience I’ve created.

That means, I haven’t simply taken traditional networking and moved it onto Zoom. I’ve redesigned online networking around how trust and professional visibility are built in our digital & AI landscape today.

Here’s the hard truth: content alone won’t carry trust or your authority anymore.

Social media, LinkedIn®, have shifted.

So has trust.

People want to hear you in real time.

They want to know who you surround yourself with.

They want to see how you think—not just what you post.

And the Global Business Networking Boardroom was designed exactly for that.

The Insight: Visibility only works when people see you

It sounds obvious.

But it took me ‘loosing’ $14,000 in advertising spend in my first business, to fully understand.

The turning point didn’t come from a better advertisement.

It came from conversations.

I began networking, I ‘made’ time, I was visible weekly.

I spoke about my work with passion. I built relationships.

I became known in the business community.

And something powerful happened.

People came to the store because they saw me weekly, they knew me.

They referred friends because they trusted me.

They bought because of connection — not because of an ad.

I quickly increased my customer database to over 6,000 customers.

That’s what networking can help you build.

In fact, it was networking that helped me build another of my businesses, my Stickybeak Marketing Agency.

It started with local networking which I expanded to visiting networking events around the world, every time I travelled.

I visited networking events in Honk Kong, Kuala Lumpur, the US, Switzerland and gained international clients for my agency.

To keep and communicate with those clients I naturally used online opportunities, like zoom.

I also moved to online networking, but what I found did not meet my expectations of online networking.

My Experience: What really happens when you prioritise Global Business Networking

Networking doesn’t have to be geographically confined.

Online networking is particularly suited to help you expand your visibility, trust and business globally.

When used intentionally, every coach, consultant, expert, can expand:

• Market awareness
• Relationships
• Credible Visibility
• Client opportunities
• Trusted International reach

This has been my personal experience and is now anchored in Global Business Networking LIVE Online for you to help you build your business.

It starts in the LIVE streamed online zoom boardroom and can continue for those who recognize the power of global business expansion through joining my 3-Pillar Trust-Building Visibility System at its heart.

The system is designed to support you to turn those boardroom networking conversations into business opportunities, collaborations and clients.

So, will you ‘make the time’ and join my next Global Business Networking LIVE Online Boardroom Session?

And if you’ve already experienced one, or even two sessions, is it time to explore the full Trust-Building System?

Send me a DM via my LinkedIn profile (see below) or Click Here for email and we can explore together how plugging into the system might benefit you and your business and all you can build with online networking.

Article Written by Sigrid de Kaste, Creator of Global Business Networking LIVE Online and Founder of Stickybeak Marketing