Marketing is an Investment…make it Yours for 2013!
The Right Marketing
With the right marketing, you can increase the profit of your business by as much as 200 % every year….does that astound you?
Here is the thing, any time you increase profit, you’re increasing your business’s value by at least five times that
The Right Strategy
However in order to increase your profit, you need to remember what it will take to do so:
Change your strategy, change your results
It is unfortunate that most small- to medium-sized businesses have no strategy at all. Do you?
Most small businesses operate tactical, rather than strategic. They struggle through to the end of the month, and then start over again hoping they’ll make it through the next month….
Most small businesses operate tactical, rather than strategic. We won’t know what 2013 is going to bring…of course it is great to expect an upwards trend but expectation alone may not bring it about…putting the right strategy in place will
3 Points to Work with
Go about it systematically and keep these points in mind:
- The way you’re doing things right now isn’t the only way you could be doing it
- When you start to do something different, make sure you compare it to what you were previously doing to best judge its impact
- If you discover it to be a better approach, do more of it; if not, move onto something else
The Power of Marketing
In order to really see and feel the power of marketing you need to set the right strategy for your business and measure your results. Avoid ‘same old’…step out and charge 2013 with a real strategy, not just a tactic
Stephen Covey put it very well in his Book “The 7 Habits of Highly Effective People”: ‘Begin with the end in mind’
Jewellery Business Example
…and here an example from my Jewellery Business days….
When I first started, I spent a lot of money on advertising in many different places including online. We’d make the sales and spend more money to get more customers to come….until I spent the time to create a strategy followed by a marketing plan for the year
What was my ‘end in mind’?….to increase sales and profits and cutting marketing costs, which I achieved once my strategy was in place!
Find Your Strategy
It did take what was considered a ‘non traditional’ approach, non traditional for Jewellers, as I cut out catalogues, a huge drain on the marketing budget with very little return
Recognize it might require help to put it together and invest in getting the best help….your results will put you on the upwards trend and remember, even small changes add up!
Stickybeak Marketing offers targeted Marketing Strategy Sessions for details Click Here