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Writing your Book with Intent vs Writing for Discovery – What’s the Difference?

Are you aspiring to write a book that captivates your audience and leaves a lasting impact?

You know you can elevate your leadership and authority with a book, but you are not sure where to start?

Then understanding the difference between intent-based and discovery-based book writing can be the key to your success.

Intent-based writing is all about having a clear purpose and target audience in mind from the very beginning. It’s like embarking on a journey with a well-defined destination.

Imagine you’re planning a road trip to a picturesque mountain town. You know your exact destination, the route to take, and the scenic spots you want to visit along the way.

Your every move is intentional, guided by your goal to reach that charming mountain town.

That makes sense, doesn’t it?

So, here is what that looks like when you’re writing your book.

Intent-Based Writing:

Imagine you’re a nutrition expert, and you’ve decided to write a book on healthy eating for busy professionals.

You’ve done your research, defined your target audience (busy professionals), and outlined the key messages you want to convey.

Your book is structured to address their specific challenges and provide actionable solutions, all with the intention of helping them achieve a healthier lifestyle amid their busy schedules.

Your marketing strategies, which, when working with me, for example, will be mapped out and aligned with this intent, ensuring that your book reaches the right people.

Now, let’s contrast that with discovery-based writing.

This approach is akin to setting out on a road trip with no particular destination in mind.

You drive aimlessly, making random turns, and feel ‘guided’ to stumble upon something interesting.

It’s like finding yourself on a spontaneous adventure, not knowing where you’ll end up.

While this might be just ‘your thing’ when it comes to travel and adventure, writing your book this may NOT give you the success you’re hoping for, and here is why:

Discovery-Based Writing:

So, picture yourself sitting down to write a book without a clear purpose or audience in mind.

You start with a general idea, in fact, you may call it your ‘vision’ about what can be achieved with the right nutrition, but you lack a specific focus.

As you write, your content meanders through various topics, from dietary theories to scientific jargon.

You hope that this ‘feeling this is right’ means someone, somewhere will find your book appealing, but you haven’t tailored it to meet anyone’s specific needs.

Without a well-defined intent, marketing becomes challenging, as you’re unsure who your book is meant for.

You may do loads of interviews talking about nutrition and your book but there is never a direct impact because your message is not clear and so your book does not tap into attracting the people who need to hear this.

To get ‘traction’ and have people react to your book and message will be a long path, for many authors of this style of writing, it will never bring success.

In essence, intent-based writing is what I discovered to be THE way to achieve a purposeful outcome with your book and that’s what my marketing optimized book writing framework is based on.

It allows you to craft a book that resonates deeply with your target audience, offering them valuable insights and solutions and so showing your leadership and authority on the topic.

Conversely, discovery-based writing may result in a book that lacks a clear direction, making it difficult for readers to connect with you and your message.

So, when you are ready to embark on your book-writing journey, remember that clarity of intent can set you on the path to success.

AND if that’s what you want, to write your book to achieve a purpose, send me a PM, and I’ll provide you with a link to book a 30-minute session with me.

During this session, we’ll explore how your book idea aligns with your vision and discuss what it would be like to work together.

This is your opportunity to intent-based writing and by doing so, you’ll not only write a book but also create a meaningful impact in the lives of your readers.