How to Write your Book to have it fly off the Shelf

Did you know…

One of the top things that keeps a book ‘on the shelf’ is something so incredibly basic, that you hear and read about, and I’m sure you’ve even done exercises on this, and you may even tell your clients to do it, yet rarely anyone does this when writing a book:

You’re not starting out with a clear, measurable outcome, a goal, for writing your book.

Instead, you’re focused on ‘wanting to help more people’.

That is simply not something you can measure unless you ONLY get your book to people who give you their details and you send out an email asking them to tell you if your book ‘has helped them’.

You can see the flaw in this, right?

Now, don’t get upset, of course you can ‘help people’ with your book and you may well get loads of people sending you messages and emails saying exactly that, after they’ve read your book, but that’s NOT where you start!

People who get my help, for example, write with a clear purpose and outcome in mind, and when it comes to launch day, they are ready to promote their book and themselves to achieve that outcome.

Here are some outcomes that can be achieved by having your book:

Example 1

Use your Book to turn into a new direction with your Expertise. Your Book can be the guide that shares how an experience has shaped a new path for you and what you will be able to help people with.

I did this with my first Book. My experience with always finding and keeping really great staff and the enjoyment working with and leading my people led me to turn from retail to consulting.

I wrote my first Book to share my experience and expertise and offer my services as a team building consultant.

I did ‘help’ people, I helped small business owners to better understand how to work with their staff.

Example 2

Use your Book to Stand Out in a Crowded Market

Business Coaches, Leadership and Executive Coaches, most types of coaches, operate in such a crowded market it is often difficult to get as many new clients as you might like to get.

The biggest mistake I see coaches make is using messaging that talks about ‘coaching’ and that they are a ‘coach’ and by trying to ‘sound’ professional, using language that simply does not attract their potential clients.

If you are a Business or Leadership Coach, writing your Book with my help, for example, will get you to dig deep into what specifically you do that is very different or unique and we’ll build your Book around that with wording your clients understand and makes them want to come and work with you.

You will ‘help’ people because they’re attracted to come and want to work with you.

Example 3

Your Book can help you generate social media buzz, perhaps attracting major media attention and help you engage in other promotional efforts that lead to you being invited to be the speaker at major events or being interviewed on a currently relevant topic that is in line with your expertise.

For example, loads of new Books were launched over the past couple of years about food, diets and well-being and it was easy to connect such a Book in relation to the pandemic with some authors getting Book sales in the thousands in just one day after a media interview aired.

In my experience, if this is an outcome you seek, it is best to make sure your Book is in direct relation to your Business Expertise and here is why:

The huge amount of Book sales is rarely sustained so when you write your Book on a topic you work in every day you can turn your Book into much higher returns than the price of a single Book purchase by aligning the topic to a variety of current affairs.

While it’s rare to just have one reason to want to write a Book, you need to be clear on which one matters the most and let that one guide your book topic, title and chapter content AND the way you’re going to market it!

So, if writing a book is on your mind, and you want to ‘help more people’, I hope these tips help to look at your outcome first!

And if you’re a coach or consultant established in your business with a proven method and happy clients, I have a complete, proven formula and framework that brings the entire process of writing, publishing and marketing your book together, so your book will help more people but also give you a tangible outcome.

In addition to what I’ve already described before, with my help, you will also complete publishing your book, both in Kindle and Paperback, on Amazon, the multi-million member book publishing platform, with potential global buyers for your book.

We make sure nothing is missing, and your book writing journey is smooth and simple to follow, almost like a ‘map’, or like a personalized ‘paint by numbers’ canvas, WITHOUT it being a generic ‘template’!

If that is something you’d like to experience and have a book idea that helps you and ‘people’, you can get my help by simply booking a time below.

I do NOT use ‘heavy sales’ tactics, I will share what is possible for you.

…and if you’d like to ‘go it alone’, I hope this has helped you to start your book with PLANNING and not writing!