When you create a Message that ‘Sticks’ you make the Right People Stop and Take Notice!
Personal Marketing Message Intensive
3 Private Working Sessions with Sigrid de Kaste + Ongoing Access to Marketing Message Resources
A compelling Message brings you more Clients, more Business and more Money.
I’m sure you’ve heard it say, people don’t buy your product or service, they buy the end benefit that your product or service will give them.
Let me share this example with you:
- In the 1970’s BP Petrol Stations sold Smurfs, you know, those small, blue characters with the funny, sloppy looking ‘hats’!
- Had you asked parents in those days: “Why do you buy your petrol from BP?”
- The answer would have been: “Because BP sells the Smurfs”
- But were you to dig a bit deeper: “Why is that important to you?”, the parent would’ve replied: “Because it keeps the kids quiet.”
You see, it’s not a Smurf the parent was after, it’s quiet kids.
When you create your Message with the end benefit in mind, you’ll make the sales.
That’s why the Money is in your Message!
So Simple – yet so few Businesses, specially Coaches and Consultants, can’t find their Message!!
You must have a Clear, Concise and Consistent Message across all your Marketing, including Social Media
- The market needs a way to compare and differentiate you from others and if you don’t give them one they’ll default to price comparison.
- Different is not doing something like no other but announcing it! Different is offering what your clients want in a unique way. Differentiating is marketing in a way that makes people take notice.
- Most of the time business owners seem to be in the sea of sameness and this is what leads to low profits and that sinking feeling that somehow your business is stuck.
- Now, if I’ve got your attention let me add this. If you want to succeed in business you have one job – find a way to demonstrate, highlight, communicate, and propose that you are different in a way that your ideal client values.
Now, Let’s Discover What Makes YOUR Message Different!
You know your business. You know your expertise. And you know the difference you can make for your clients.
But knowing all that and communicating it in a way that makes prospective clients stop, take notice and understand why they should choose YOU are two very different things!
That’s where we work together.
The Money is in Your Message is a personal, 3-session Marketing Message Intensive, where you and I work directly on YOUR business, YOUR offer and YOUR unique point of difference.
Using my proven Message Creation System, we’ll discover what makes your expertise valuable, develop the message that communicates that value, and put it together so you can use it confidently across your marketing.
And because the work doesn’t stop when our sessions finish, you’ll also retain access to the online learning materials, worksheets and resources to help you refine and apply your message as your business evolves.
Imagine – in just a few weeks, you’ll have a clear, compelling message that makes it easier for the right people to understand what you offer and why it matters to THEM!
- No more struggling to explain what makes you different from others offering similar services.
- No more second-guessing what to say in your marketing, online introductions, proposals or conversations with prospective clients.
- No more relying on your qualifications and experience alone to convince people of your value.
Instead, you’ll have a message that connects your expertise with what your ideal clients actually want – and a practical structure you can use again and again.
Your Message is the MISSING LINK that makes everything you’re already doing—both online and in person—finally PAY OFF. Consider it your Secret Weapon when it comes to building your business powerfully!
Create your Clear, Compelling Message in 3 Private Working Sessions!
We’ll work together, one step at a time, to discover what makes your business worth choosing, create your unique message and put it to work across your marketing.
Each session builds on the previous one, giving you greater clarity about what you offer, who you’re speaking to and how to communicate the real value of your expertise.
Session 1
What is your Offer and how Irresistible is it?
You want your Offer to be Irresistible so Clients stop in their tracks to look twice and then take the Action you want them to take.
Your Offer is at the heart of your sale. Let’s get crystal clear on the outcome your clients will receive from you and know how to effectively communicate it so they have what they need to be attracted and say YES on-the-spot.
We start by taking a close look at your business, your ideal clients and what makes your approach different.
Together, we’ll uncover what your clients really want, why they would invest in your services and how you can position your expertise in a way that attracts their attention.
We start here because your offer is the core of everything you do, it’s the core of your business.
In this session, we’ll work on:
- Clarifying your offer and the specific outcome your clients are investing in.
- Understanding what your ideal clients really want and value.
- Discovering the difference between what you do and why someone should choose you.
- Identifying your most valuable point of difference.
Your outcome: Clarity about your offer, your audience and the value that will become the foundation of your marketing message.
Session 2
Position Yourself for Credibility & Trust
Create a powerful position and ensure you have the RIGHT story and the RIGHT messaging to support your offer.
This is all about creating credibility and connection quickly because what prospects read is the secret to having them stop and read more or move on!
In this Session we’ll work on:
- How to create an instant connection with your audience so you quickly become someone they know, like and trust (and remember, people buy from people they know, like and trust)
- The story that connects you to your audience and your offer. There are many stories you can tell, but there is ONE story that make it perfectly clear why you do what you do and why your ideal client need what you have.
- A simple formula you can use forever to position yourself anytime, anywhere. You can use it to create all other content.
Your Outcome: A core positioning message and supporting story that explain what you do, who you help and why your approach is worth considering.
Session 3
Now that you have your message, let’s make sure it’s doing the work it should!
In our final working session, we’ll bring everything together and look at how to adapt your message across your marketing activities and specially those that matter most to your business.
In this Session we’ll work on:
- Bringing your message, offer and positioning together.
- Adapting your message for your website, LinkedIn and business introductions.
- Using your message to create more meaningful and consistent marketing content.
- Knowing when and how to refine your message as your business develops.
Your outcome: A clear message and practical guidance for using it consistently in your marketing, supported by resources you can return to whenever you need them.
Here’s What You’ll Receive with ‘The Money is in Your Message’
Personal marketing guidance, a message created specifically for YOUR business and resources to help you keep using it.
Your Message Intensive includes:
- 3 Private One-on-One Working Sessions with Sigrid de Kaste — dedicated time to work through your business positioning, message and marketing application together.
- My Proven Message Creation System — the framework we’ll use throughout our sessions.
- Practical Worksheets and Exercises — helping you prepare, clarify your thinking and make the most of our time together.
- Your Personal Marketing Message Framework — capturing your point of difference, your core message and how to communicate your value.
- Ongoing Access to Online Learning Materials — so you can revisit the lessons, examples and resources as your marketing develops.
This is not another marketing course where you’re left wondering how to apply the information to your own business.
We’ll do the important strategic thinking together, with your business at the centre of every session.
Ready to Make Your Message Work Harder for Your Business?
You already have the expertise. You already have something valuable to offer.
Now it’s time to make sure your marketing communicates that value in a way the right people understand, remember and want to act on.
Let’s work together to create your message in 3 personal working sessions.
You’ll receive experienced marketing guidance, a clearer way to communicate what makes your business different and access to the resources that help you put your message into action.