Brand, Reach, Reputation

Your Book

 The Ultimate Way to show your Authority and validate your Expertise …

Write and Publish a Book that Builds your Brand

…and has prospects coming to you pre-sold!

Here is what I mean by that:

Sharing my Framework Formula:

Ever wish you knew exactly how to write an excellent book that will attract leads who want to work with you as your clients because they trust you, a book that gets you speaking engagements, if that is what you’d like, or a book that gets you high ticket contracts, all because the book positions you as the expert on your topic, validates your credibility and instantly makes you the authority as author?

It is such a mystery to so many value offering coaches and experts and many of them take a rocky path, spend a lot of time and money writing and publishing a book (some even pay a lot extra to become a bestseller!) and then discover people are not particularly interested in their book.

This is usually for these two specific reasons:

1.- The book was NOT written a clear, specific outcome that is to be achieved, in mind.

2.- The reader, the person that would actually be interested to read about that book’s topic, was not clearly defined.

 

I’ve personally walked that path, three times, with three different books, each one became an international number one bestseller and each book had a specific outcome that I wanted to achieve with it, in mind:

My first book was to establish my expertise and experience in the area of finding and keeping great staff in a small business (5-10 employees)

My second book helped me to build my Marketing Agency, Stickybeak Marketing, and was designed to attract one new client a week (which it did!)

My third book was in response to my experience using a book to build your business which I turned into a proven formula and now clients who write their book with me can’t believe how fast and simple it is for them to write and achieve the outcome they have in mind with their book.

The way the formula works is really simple:

—First: You have to start with Clarity on Exactly what outcome you want to achieve with the book. This is the most important part and everything else depends on this one because clarity of outcome points you automatically to the next step. (This is the hardest part for most people, and if you don’t have this figured out, the rest of the formula will rarely work correctly.)

—Next: You decide on who you need to write the book for in order to achieve that outcome. In nearly every instance, the outcome you want to achieve (you decided on in previous step) points you automatically to who you need to write the book for.

—Now do your Research what that person wants right now, that you can help them get/you have the solution for. It is important to be specific in this step.

—The Previous steps give you what your book title needs to be – for example, a gardening coach wants to use the book to attract clients to expand her business. She specifically wants to work with people who want to grow fruit and vegetables. Her book title needs to make that clear. (YOU decide on your book title, do not ask ‘random’ people in social media about your book title!)

—Your book title tells you how to map out your chapters – for example, the gardening coach knows the book is about fruit and vegetable growing, so she maps her chapters around what people want to know about that.

—Naming your chapters tells you exactly what needs to go into each and what not – for example, when a chapter is called: The best types of beans to grow in the tropics – you know that the reader does not want to read about growing carrots, so you stay with what the chapter headline promises. (This is also one element why clients who work with me are able to write and publish their book in just six weeks. With clarity on the topic, title and chapter headings, it is easy to stay on target when writing, instead of waiting for ‘motivation’ to write the next chapter)

—The outcome you want to achieve and the reader you are writing for tell you how to write and how to frame and phrase what you want the reader to do in response to reading your book. If there is no clear direction for the reader, they won’t know whether you want to be contacted or not and how you’d like to be contacted, if contacting you is what is right for your book. If the book is to generate leads to grow a list, then that would be a different call to action, more like: go to this link and get XXX

(This might sound logical, but you’ll be surprised how often people add NO call to action or when writing, they like to use words and phrases or lots of abbreviations they think make their book ‘sound’ more professional, without first researching that’s not what the reader wants)

—While you start writing content into each chapter of your book, you design the Marketing Strategy and Steps in this program, which are actually clear from what outcome you want to achieve and who you are writing for and that information also makes it clear how you place your positioning and marketing inside your book.

Will you use stories, or tips, a combination of both or outcomes achieved, this will depend on what the topic of your book is and where you would reach your audience, in social media only or via events? This part is important to make your book visible and you want to spend time on this BEFORE you finish your writing because you may need to go back to point to different links or revise the call to action.

—Once the text/manuscript is complete, I show you how to set up all the steps for publishing. This is super easy inside Amazon KDP for both, Kindle and Print Version.

They even have a free tool to format your pages and your cover however I’d suggest you get your cover done with a designer BUT make sure your cover is actually fully readable as a thumbnail online (I see so many ‘fancy’ designed book covers you can’t read the title, never mind the pre-or subtitle to know what exactly the book is about!)

 

—Lastly, when everything is in place, LAUNCH – how exactly this is done depends entirely on who you want to attract with your book, or what the outcome is you wrote your book for.

All of the above is easily achieved in 6-Weeks or less (obviously, specially when you have my help with it)
AND none of the individual steps are a secret, as you can read up on them by searching online.

What is a ‘secret’ (when you don’t know it!) is that your entire book writing, publishing and marketing path is designed by what outcome you have in mind with your book.

And that’s what makes my formula and framework so amazingly unique, that we start with getting clear on who you are and what you want to achieve, which can be a bit difficult doing it on your own because you are looking from the inside, trying to get a 360° view , while I’m pointing out what’s on the outside: your reader…and that’s the key to achieving your outcome in mind with your book.

The reason so many books ‘don’t work’ for people, is simply they never thought about what they wanted the book to do for them and they followed the ‘traditional’ writing, publishing and marketing path, which is designed for novelists, fiction writers and people with already a famous name.

You want to achieve that ‘famous’ name with your book – therefore you need to walk this path from a different direction!

That’s what I primarily help my clients with: knowing and showing you the path, step by step, to achieve the outcome you have in mind.
I’ve done it first, three times for myself, for my own businesses and that’s what the framework is built on and has since worked for more than 800 coaches, consultants and other experts.

I hope that helps.

This program is like nothing I’ve seen in the Marketplace. It truly is a full end-to-end book Writing, Publishing and Marketing System, attracting Paying Clients, High Ticket Projects and Profitable Business Opportunities, completed over just 6-Weeks.

And if you want my help to take you through the steps in the right order and achieve a predictable outcome with your book, (for example, one actual client every time you mention your book (like I did with my second book, for example?) – or have a high ticket prospect directly contact you after reading your book?) just PM me and we’ll chat to see if it’s a good fit for you and your business. Send an email from HERE

It’s a 6-Week Program where I work with you the first session 1:1 to get clarity on the outcome you have in mind, what you want to achieve with your book, and then we work together once a week, for 6 Weeks in a small group, max 5 people, where I give you my proven chapter outline framework and help you to apply it to your particular book topic while building exactly the type of Marketing you need, for your Book and the outcome you have in mind for your Book.

 

I show you the fastest process for writing in a way that proves you’re the expert, warms up your readers to contact you and pre-sells them so you don’t get price objections once a prospect contacts you

Then you’ll learn the super-simple process for formatting and publishing your Book on the multimillion-member global platform, Amazon.

Good candidates for this program will be people who provide coaching, consulting, health & wellness services, or other professional consultative services.

They’ll be people who have expertise in a particular area and plenty of great client outcomes, they can talk about.

Importantly, You do NOT need to be a writer and you don’t need to have existing content, although if you have, it’ll make the process even faster for you!

Read my full Offer Statement HERE