About Sigrid de Kaste

Hello, I’m Sigrid de Kaste, a Global Visibility & Networking Strategist, and I help coaches, consultants, and experts turn conversations into collaborations, opportunities, and clients to support business expansion globally.

But networking was not the starting point.

Marketing was.

And long before building a global online networking ecosystem, I learned the hard way what visibility without strategy really costs.

The $14,000 Lesson That Changed Everything

In 2002, I bought my first business — a diamond Jewellery store.

I had absolutely no Jewellery background.

What I did have was belief, drive, and a willingness to invest in growth. So, I did what most new business owners are told to do.

I invested $14,000 in advertising.

The result?

Five small sales.

$55,000 worth of unsold stock.

And the uncomfortable realization that visibility alone doesn’t equal connection.

The turning point didn’t come from another advertisement.

It came from a conversation.

I began networking locally — intentionally. I spoke about my work with passion. I built relationships. I became known in the business community.

And something powerful happened.

People came to the store because they knew me.

They referred friends because they trusted me.

They bought because of connection — not because of an ad.

That experience shaped my entire business philosophy:

Conversations, when intentional, create commercial outcomes.

From Retail to Marketing Strategy

After successfully building and selling my retail businesses for double and triple the original purchase price, I moved deeper into marketing — not as theory, but as strategy grounded in real-world experience.

I formally studied marketing.

I trained in public speaking.

I worked in advertising environments where I learned how messaging, positioning, and perception influence decision-making.

I then built and grew my own marketing agency, working with business owners across industries — many I had never worked in before.

And I noticed something consistent:

Industry knowledge alone didn’t create growth.

Authority did.

The businesses that expanded were led by individuals who were positioned clearly, communicated powerfully, and were seen in the right places.

Discovering the Power of the Book as a Credibility Tool

It was during this phase that I uncovered another powerful layer of visibility — authorship.

After my retail ventures, I wrote my first book connected to my business. The impact was immediate.

Doors opened faster: $5,000 in consulting contracts within the first week of publishing.

Conversations shifted with industry leaders seeking my counsel

Perception elevated for me to be invited to speak at business events
A book did something advertising could not — it established credibility before I entered the room.

Over time, I authored four books, each aligned with a specific stage of my business evolution.

As my marketing agency matured, my focus sharpened. I moved from broad marketing services into helping business owners write and publish their own books — not as vanity projects, but as strategic authority assets.

I saw repeatedly that when a business owner became an author:

• Their positioning strengthened
• Their confidence increased
• Their introductions became sharper
• Their visibility carried weight

Authorship wasn’t about selling books.

It was about elevating credibility.

And yet, even with a book — visibility still requires conversation.

Authority still needs rooms.

Which led to my next evolution.

The International Expansion Years

As my agency and authority-based work expanded, I set my sights internationally.

At that time, global networking required physical presence.

I joined business networks, stepped into leadership roles, and travelled extensively to build relationships across the US, Europe, Asia.

I sat in airport lounges waiting for connecting flights.

I invested heavily in travel.

I spent hours away from operations to attend in-person meetings abroad.

The relationships were powerful.

Referrals crossed borders.

Collaborations expanded markets.

Opportunities multiplied and still exist today.

But the inefficiency was obvious.

Global growth required global movement.

And that was not sustainable long-term.

The Shift to Online — Strategy Meets Technology

When technology evolved, I immediately saw what seems others were overlooking.

What if international authority didn’t require airports?

What if conversations could be structured?

What if visibility could be live, global, and repeatable?

I had already proven three core truths:

Marketing creates awareness.

Authorship builds authority.

Networking converts conversations into business.

The next logical step was to integrate them.

The Creation of a Repeatable Visibility System

From decades of marketing strategy, authorship positioning, and international networking experience, Global Business Networking LIVE Online was created.

Not as casual networking.

Not as transactional introductions.

But as a structured, strategic visibility system.

Every session is live streamed.

Every introduction is guided.

Every participant is positioned as an authority.

Participants are seen not just by those in the room — but by extended networks.

It removes geography.

It removes randomness.

It keeps the human connection.

The Marketing Arc Behind It All 

Across more than two decades in business, one thread has remained constant:

Marketing is the arc.

From retail to agency growth.

From authorship to authority positioning.

From international travel to global online visibility.

Each stage built on the previous one.

Today, I work at the intersection of visibility, authority, and human connection — helping leaders build a consistently client-attracting visibility system powered by strategic networking.

Because growth does not come from being louder.

It comes from being positioned, being seen, and being remembered.

And when conversations are intentional, they connect people.