A domain name is your internet identity. It is the www bit and is used to identify your business on the net.
It is important to have a domain name that is easy to remember and that reflects well on both the type of business you do and your business. Your businesses should have a domain name which includes your trading name as this reinforces your identity with existing and potential customers.
Some businesses become large enough that their domain name adds words and ideas to our language, (think Google) but for most businesses, are already established and their domain name needs to reflect something that already exists.
You can search for, and arrange, your own domain name here or we can do it for you