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Advertising

Advertising using Power Words In Advertising Words not only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, in public relations, and even by…

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Customer Service

Great Customer Service…What does it mean to You? by Sigrid de Kaste Many small business owners talk about great customer service. They write in their marketing material about how exceptional they are in their customer service…but are they? Interestingly, great customer service seems to exist…

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Website Ads

Trust in Advertising – Do you have it? The recent global Nielsen survey into consumer trust of advertising revealed a few interesting points The Nielsen consumer research company conducted this survey online across 58 countries and revealed that consumer trust in online advertising has increased…

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Online Marketing

Want to Build Your Image Online? Online Marketing is all about making you visible to your buyer who is searching for you online While you are creating your online visibility, you are creating an image for yourself, your business and your products and services The…

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Marketing Mistakes

5 Marketing Mistakes to Avoid Marketing can be a minefield, with so many new ways and opportunities to promote your business in today’s competitive environment it is easy to make mistakes…and I don’t like mistakes!…but of course I make them, so here, from experience, 5…

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Google+

Top 3 Google Tools Every Business Needs by Sigrid de Kaste Have you heard about Google+ and what it does? We all know Google when we want to find something…..we simply”Google it’ right? Well there is a whole lot more to Google and it keeps…

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You and LinkedIn

How is LinkedIn Transforming Companies? by Sigrid de Kaste LinkedIn put together a visual story of how LinkedIn users are transforming their businesses and they’ve done a pretty good job! In this slideshow LinkedIn focuses on 3 main areas: Hire – Marketing – Sell Are…

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All Advertising

It’s All in Your Advertising… Some business owners will tell you “Advertising does NOT work!” …. by Sigrid de Kaste Is that really true…do you feel like that? In order to get your advertising to work  you really need to understand what makes it work…oh…and…

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Content Marketing

Content Marketing – What is it? Are you active with Content Marketing?…or is the term new to you? Much is being written about the significance of content marketing but by far not many traditional businesses know about it and even if they do, it may…

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